How to Find Competitors’ Keywords For Your SEO & PPC

Technique 2: Buy The Data From A Keyword Monitoring Service, such as Spyfu

Spyfu has 2 tools that answer the limits of the analysis we ran of our competitors’ website.

1 – Spyfu Domain History tells you what keywords a competitor bought over the past year, and for how long. By seeing the keywords they’ve bought for the longest time, you can see what keywords are most valuable.

2 -Ad History shows you all the competitors who have been bidding on a keyword in PPC auctions for the past year, and for how long they’ve been bidding.

Ad History shows you their ad text, too. By seeing the patterns in competitors ads, especially over time, you can see how to pitch the people searching.

I also like Spyfu for other reasons. Spyfu helps find keyword patterns or categories I hadn’t discovered during my own keyword research. It seems years are often used with car model names, when people want to get car insurance.

Spyfu also tells you the competitors’ ad ranking in the search results. The higher the ad’s position, the more that traffic is important to them. A good indicator of value…

Spyfu value-maximization tip Look at trends in position over time. If you see a competitor gradually raising their ad’s position, chances are that the keyword is proving better than expected. And if they’re dropping, it’s probably a poor keyword!

Article Quote courtesy of Gabriel Goldenberg at seoroi.com

I like SpyFu myself and use it extensively. They allow free use, albeit a tad limited. Even the free service is quite valuable.